meme.news, Actual Vitamin Water, Newsletters but Not In Email, and House Swapping for Household Goods
Ep. 41

meme.news, Actual Vitamin Water, Newsletters but Not In Email, and House Swapping for Household Goods

Episode description

Special thanks to Jackie for joining us on this episode!

00:00:00 - Intro
00:00:53 - Feast or Fabrication?
00:08:27 - meme.news
00:15:46 - Actual Vitamin Water
00:22:30 - Newsletters but Not In Email
00:31:52 - House Swapping for Household Goods
00:38:47 - Bonus: Yeast Enhanced Protein
00:48:20 - Outro

Download transcript (.srt)
0:04

I'm Scott.

0:05

I'm Russell.

0:06

I'm Leo.

0:06

I'm Jackie.

0:07

This is Spitball.

0:16

Welcome to Spitball, where three prototype pioneers and a guest empty their heads of

0:21

startup and tech product ideas that we have stuck up in there so you can all have them

0:24

for free.

0:25

Anything that we say is yours to keep.

0:27

Scott, I believe you brought our guest this week.

0:29

I

0:29

did.

0:31

Our guest this week is none other than my little sister, Jackie.

0:34

Hello.

0:34

Hi.

0:35

Yay.

0:36

Jackie's a world traveler, a master's in food science and has worked on everything

0:41

food related from perfecting alcohol and coffee manufacturing to literally designing

0:46

astronaut diets as they orbit the earth.

0:49

So welcome Jackie.

0:50

Hey, I'm excited.

0:52

This is going to be a good time.

0:53

So not only did I bring the guests this week, but in honor of Jackie as the food

0:57

scientists I'm also gonna kick us off with the warm-up game and this is a

1:01

game I'd like to call feast or fabrication. Okay. Oh

1:06

you guys ever watch

1:06

Fact or Fiction?

1:07

Alright so in this game I'm gonna be giving you each a tech

1:10

related fad diet and I want you to tell me if this is a real diet that actually

1:14

exists or something that I just made up. There's so

1:17

many. There were so many.

1:20

Oh shoot.

1:21

Alright okay.

1:22

Cool. So

1:22

as Leah would say as always we shall start off

1:25

with our guest Jackie.

1:26

Okay.

1:27

All right, Jackie. The

1:28

DNA Diet,

1:29

a eating plan that's customized

1:31

based on genetic testing to optimize your metabolism. True?

1:35

That's definitely true.

1:36

That is true. Launched in 2016, DNA uses genetic testing to create everything cater around

1:44

your food sensitivities and nutrition needs.

1:46

Incredible. Does it say what the starting

1:48

price on that is?

1:49

Nope. I was

1:50

too afraid to look.

1:52

Rich Silicon Valley.

1:53

Yeah. Is there

1:54

a lot of difference between nutrient uptake between two random people off the

1:59

street?

2:00

Jackie,

2:00

I guess you would notice.

2:03

You said it's for food sensitivities, Scott?

2:05

That would make more

2:05

sense.

2:06

Food sensitivities, nutrition needs, and optimizing your metabolism.

2:09

But there's definitely easier...

2:11

DNA, so they're implying that they're, what, like, figuring out your genome to give you

2:16

the diet?

2:18

Yeah.

2:18

Because there's definitely easier ways to find out

2:20

food sensitivity.

2:22

My service has a checkbox that says gluten-free, yes or no,

2:26

and then same thing.

2:27

All right, Leo, the Smart Fork Diet

2:31

uses a fork that vibrates when you eat too quickly,

2:33

forcing you to slow down.

2:34

Well, I think I know the product.

2:36

It was called the Happy Fork.

2:37

We talked about it

2:38

in a previous episode.

2:39

But I don't know if that was--

2:40

are you asking if that's like a diet thing too?

2:43

Is there like a

2:43

service around it?

2:44

A diet

2:44

based on it.

2:45

It was more of

2:46

does this exist?

2:46

A diet based on it.

2:48

I'm going to say the

2:49

diet doesn't exist.

2:50

I think you made that up.

2:52

- You are correct.

2:53

Happy

2:53

fork hit CES in 2013.

2:55

I think you were there that year.

2:57

Promoted as a

2:57

mindfulness tool for weight loss

2:59

and better

2:59

digestion.

3:00

- Wow.

3:00

- Shout out to Joanna Stern of the Wall Street Journal

3:02

for relentlessly making fun of that

3:04

for like a year straight.

3:05

I remember it very well.

3:07

It was very funny.

3:08

- Russell, the algorithm diet.

3:10

AI analyzes your social media activity

3:13

and determine which food will make you happiest each day.

3:15

- What?

3:15

- What?

3:17

- Happiest.

3:17

It's fried chicken every day.

3:20

chicken nuggets every day.

3:22

Wait, how does it get that from your social media feed?

3:26

All right.

3:26

I'm going to say this is false.

3:28

It's definitely false.

3:29

Oh

3:29

man.

3:30

It could work though.

3:31

Give it like

3:32

another year and we'll be there.

3:33

You seem like you're in a chicken soup

3:36

day or whatever.

3:37

Here's some cookies

3:38

for you delivered and sponsored by Mrs.

3:40

Fields.

3:41

All right, Jackie, round two, the ASMR diet.

3:44

Listen to specific food crunching sounds through headphones before meals to

3:48

trigger a pre-satisfy signals.

3:50

You're supposed to whisper that one.

3:51

Oh, sorry.

3:53

These are really interesting.

3:54

I'm going to slip my drink

3:54

into the microphone one sec.

3:56

I think it's just because there's

3:58

so much money that goes into sensory science,

4:01

I think it's real.

4:02

That one is false, but we should probably start that one.

4:05

That's a good pitch.

4:06

That's incredible.

4:07

That is

4:07

a

4:07

good

4:07

pitch.

4:08

That's fun.

4:09

Interesting.

4:10

All right.

4:10

Leo, the HCG diet app.

4:13

Track your 500 calorie daily limit

4:16

while taking hormone injections, all

4:17

managed through your smartphone.

4:19

500 calories seems a little low. It's so specific though. I'm gonna say that's real.

4:24

It dates back to early 2010s. Wow!

4:27

And I pushed it on the FDA homepage, which they flag it

4:29

as a quote "very unsafe."

4:33

It's the Elon Musk diet.

4:35

That's what Elon did, right?

4:36

500. Oh, man. You're supposed to give yourself injections? Is that what you said? It's

4:41

all part of it. Wow.

4:42

All right, Russell, the Soylent Diet.

4:45

Replace all traditional food with engineered nutritional shake designed by Silicon Valley

4:49

software engineers.

4:50

That's 100% true.

4:52

That is absolutely true.

4:53

Because I wanted to do this.

4:56

You did something like this, right, Scott?

4:58

Yeah, I thought about it.

4:59

Huel is

5:00

a couple of different

5:00

variations of them.

5:02

Designed as a replacement shake to maximize efficiency and very embraced by Silicon Valley

5:08

who hated meal prep.

5:09

- That

5:09

is so

5:09

hard for me to empathize with.

5:12

- I know.

5:13

- One of the few joys in life

5:14

that you're just gonna turn into like sludge.

5:17

Every day

5:17

you wanna have slop from the trough, are you sure?

5:21

- All right, last round.

5:22

Jackie, the virtual reality diet.

5:25

Wear VR headsets while eating small portions

5:27

to trick your brain into experiencing more satisfying meals.

5:31

- No, that's not real.

5:33

- That one is true.

5:36

Wow, 2017, early experiments

5:39

of Tokyo showed that VR could actually alter portion perception.

5:43

This is all before Ozempic came out.

5:45

Yeah, all

5:46

this was pre-Ozempic.

5:48

Yeah, right, all the

5:48

funding's been pulled.

5:51

Leo, the pixel diet.

5:52

All food must be cut into perfect squares and arranged in grid patterns to optimize visual processing, helping to reduce consumption.

5:59

That's

5:59

adorable.

6:00

I thought you'd like that one.

6:00

I'm going to say you made that up.

6:02

I definitely made that up.

6:03

Yeah!

6:05

I don't know how that would help, but I kind of want to do that just for my kids now.

6:08

like smiley face pancakes or whatever.

6:10

Get it?

6:11

It's a grid of pixels.

6:13

No, dad, I don't.

6:15

Maybe a cool meal plan thing that you

6:17

could buy for somebody for a gift for a few months.

6:21

I'm not calorie

6:21

counting.

6:22

I'm pixel peeping.

6:23

Minecraft movie came out.

6:24

We

6:25

should be jumping on this.

6:27

All right, last one.

6:27

Russell, the sunlight only diet.

6:30

Created by Indian gurus through intense training and meditation,

6:34

the human body can survive without food or water

6:36

by absorbing energy directly from the sun.

6:38

- There's no way.

6:41

That's gotta be fake.

6:43

- I was actually inconclusive on this one

6:44

'cause it was found in a documentary

6:48

and gurus have claimed to have lived in this manner

6:51

for 70 years, but when the diet hit the news in 2012

6:55

after multiple Swiss women died of

6:57

starvation

6:57

trying to replicate it.

6:59

- Yeesh.

6:59

- So depending

7:00

on your source--

7:00

- Why Swiss women?

7:00

- I

7:01

think that's

7:01

real and

7:02

shouldn't be

7:02

attempted.

7:03

- Yeah. - Yeah, yeah.

7:05

- I don't

7:05

know, maybe they don't have enough

7:06

sunlight

7:06

over there, who knows.

7:07

- Ah, that

7:08

was it.

7:09

They needed to go to a mountaintop.

7:10

- It works everywhere else.

7:11

- Yeah, right?

7:12

- Low battery.

7:13

- This game reminded me of, have you ever seen Vogue's,

7:16

Vogue would publish diets in their magazines in the 70s?

7:19

- No.

7:20

- And the most infamous one was the egg and wine diet.

7:24

- Oh, mixed together?

7:25

- So, wait, let

7:26

me pull it up.

7:27

Okay, this was the diet.

7:29

For breakfast, one hard boiled egg in one glass of wine,

7:33

Preferably something dry.

7:37

Glass of coffee.

7:39

For lunch, two eggs, ideally hard boiled,

7:42

but poached if

7:43

necessary.

7:44

Two glasses of white wine.

7:47

Black coffee.

7:50

For dinner, remainder of white wine,

7:53

one bottle is allowed per day.

7:56

- Just drink,

7:57

finish it up.

7:59

- Black coffee.

8:00

And then a five ounce steak grilled with black pepper

8:03

and lemon juice.

8:04

- It's awesome.

8:04

- Every day.

8:07

- Coffee, eggs

8:07

and wine, and then

8:08

a steak.

8:09

- Come down to a

8:09

bottle a day.

8:10

- It's great.

8:11

- I have no idea how many days

8:13

you're supposed to try it for.

8:15

- All of them.

8:15

- This is what you do

8:16

now.

8:16

- Oh my God.

8:18

- Who won?

8:19

You were keeping track, right?

8:20

- I was trying to.

8:21

I realize how

8:22

hard that is to do,

8:23

Leo.

8:23

- It's hard, I never

8:23

remember.

8:24

- I'm gonna start keeping track for you from now on.

8:26

- Okay.

8:27

- Leo, I do believe that you won this one though.

8:29

if you want to kick us off this week.

8:31

OK, I can do

8:32

that, sure.

8:32

All right, so this one's a little bit out there,

8:34

and it's a little bit for the millennials and older.

8:37

So many of us have fond nostalgia

8:39

for the early days of the internet.

8:42

I remember high school, college, when

8:44

like Advice Animals and Scumbag Steve and all

8:47

these meme templates and things were the hottest

8:51

thing on the internet.

8:52

I think it would be fun to--

8:55

you can put a quarter in the jar,

8:57

or you can just have this be handwritten.

9:00

Create a news site that's entirely made of memes,

9:03

where you're getting actual New York Times

9:05

or Wall Street Journal or whatever headlines,

9:09

but delivered entirely,

9:10

we need a middle ground between satire, the onion,

9:13

the click holes of the world,

9:14

and like, I'm reading the Harvard Review again, right?

9:19

- Okay, Leo, this already exists.

9:20

- Tell me more.

9:21

- So there's this Instagram account that I follow.

9:25

I don't remember

9:26

the username, but I'll find it,

9:27

But that's

9:27

essentially

9:29

it.

9:29

They give the

9:31

headliners.

9:33

And that-- did I just ruin the whole show?

9:34

No,

9:34

not at all.

9:35

[LAUGHTER]

9:36

You're trying to get next week, guys.

9:38

[INTERPOSING VOICES]

9:38

This is like two episodes

9:39

ago to me.

9:41

I need to do more frickin' research.

9:42

No, no, we can Spitball off this.

9:43

Keep going.

9:43

You think so?

9:44

OK, so

9:45

I

9:45

can't check off news

9:46

site made of only memes?

9:47

OK.

9:48

It's Instagram.

9:49

Go ahead, Jackie.

9:50

I don't know.

9:51

I don't know the username off the top of my

9:52

head.

9:53

I'll have

9:53

to find it.

9:53

But there's probably two accounts that I follow.

9:57

- Okay, okay.

9:57

- And yeah, they take the biggest headlines

10:00

and then they just apply them

10:02

to like pop culture references or memes

10:04

and then connect the two somehow

10:06

to make the delivery more entertaining.

10:09

- That's great.

10:09

- And then it is happening that the accounts are,

10:13

you can find the more conservative accounts

10:15

or you can find the more left-leaning meme accounts.

10:18

- That's amazing.

10:19

Well, yeah, I know that there's like memeing the news

10:21

and that's a trend that happens on social medias in general.

10:25

I

10:26

want to

10:26

not pollute whatever social timelines

10:29

that I have already with news.

10:31

I really like that I have snarky tech bloggers

10:33

and comedians and musicians and stuff

10:35

and I have a pretty good algorithm

10:36

going.

10:36

And I also want to be able to engage

10:39

and then pull the rip cord and be done.

10:41

So I think I wanna put this in some kind of website.

10:44

Maybe it's my homepage, maybe it's like a--

10:46

- No, exactly, and like you can even just pull

10:49

all these Instagram accounts that post

10:50

and

10:51

feed your content

10:52

into your content network.

10:53

- Just embed them all or something, yeah.

10:55

You want to be able to like kick him back.

10:57

- If you want. - That's

10:57

interesting.

10:58

Maybe you want to build like an aggregator.

11:00

- I'm just picturing the New York Times like homepage.

11:02

I'm looking at it right now.

11:03

And it's, you know, it's all very serious and professional,

11:05

but just everything is a meme going down

11:07

in the same formatting. - Yes, yes.

11:08

- I would love that. - Me too.

11:10

And there's something about the structure

11:11

of an actual news site that I find appealing.

11:14

Like it's built into sections.

11:16

It's got like layouts and structure in a way where like,

11:20

just a random person making a meme

11:21

about the news in my time.

11:22

Sure, we've all experienced that,

11:23

but I want this to be a dedicated experience, you know?

11:27

And maybe there is a slider for liberal or conservative,

11:30

or maybe there is a slider for local

11:32

versus worldwide or something, I don't know.

11:34

- And then if it's a zone site,

11:35

you get less whiplash than when you're scrolling

11:38

through your Instagram feed and you get some

11:40

breaking, devastating news,

11:42

and then you just keep scrolling.

11:44

- Oh, yeah.

11:45

Yeah, I feel like my peers are starting

11:47

to disengage with the news a bit,

11:49

and I am myself included.

11:51

I don't really, I need to pick and choose my battles

11:53

Nowadays for like what I want to get mad about right and if it was conveyed to me like a dog getting his medicine with

11:59

Peanut butter or something

12:00

where it's like,

12:01

hey, here's a little bit of fun that can go with it. I think that would help me

12:04

personally

12:06

I

12:07

Feel like we're gonna hit some stories that are just gonna be impossible no matter how much of me

12:11

What happened to the refugees? Oh,

12:13

it'll be a valley. I don't know. We

12:15

should joke about that or whatever bag Steve

12:19

You could really make a too soon set of memes like that's just the whole new site. It's just like yikes

12:26

That was a little too soon

12:28

Just like soon dot meme. That's

12:30

yeah, like like

12:31

all those 9/11 memes being in like nine during 9/11

12:34

Oh my

12:35

god,

12:36

that is I mean, they're wildly inappropriate

12:38

I feel like for our generation

12:40

But it's like you can have a whole site and there might just be enough people out there be like it's like the onion shock

12:45

value. You know, people are like, "Eww." But, "Oh my gosh, it's kind of

12:49

funny."

12:51

A core goal of the project would be to come out of it informing people, right? Even if they only

12:55

got a headline and a gist. You want that to be not just conspiracy theories and jokes upon jokes

13:01

upon jokes where it's eight layers deep and doesn't actually correlate to real world happenings. I

13:05

want this to be a social good, you know?

13:08

Oh, a social good. Okay. So it's got to...

13:11

- Russell's like, "I'm out."

13:12

- Can't just make it worse.

13:14

- Oh, we can't just flush the entire world down the toilet?

13:17

(laughing)

13:17

- Everyone's already doing that

13:18

right now.

13:19

- Yeah. - It's true.

13:20

- This is a tool for informing people.

13:23

- Through memes. - Through memes.

13:25

- Yeah, I'll find the Instagram account and then,

13:27

it's called Saint Hoax.

13:29

- Okay.

13:30

- And it has 3.4 million followers on Instagram.

13:33

- All right, we need to take stuff like Saint Hoax.

13:35

- And

13:35

it's just this one person that makes the account.

13:38

- Oh, I've seen a lot of these.

13:41

I didn't realize this is all from here.

13:43

- Yeah, it's always like the same neon green header.

13:46

- I also realized going into this

13:48

that every generation's gonna have a different definition

13:51

of the word meme.

13:52

I'm

13:52

thinking--

13:53

- Like 2000s memes. - Culture of like, yeah,

13:55

yeah.

13:56

Weird proto

13:57

memes where it's impact font in all caps

14:00

on top of a penguin or whatever.

14:02

I feel like, well, maybe there's different sections

14:04

of the paper and the settings of it and stuff

14:06

where like this website's able to, you know,

14:10

generation

14:10

boomer

14:12

means get

14:13

it we hate our wives and also here's what happened

14:16

with the tariffs today okay I don't get it

14:19

you got Dilbert for

14:23

the gen Xers

14:25

there you go

14:26

right blondie

14:28

or

14:28

whatever like oh that's

14:31

that's like inappropriate

14:32

is Dilbert but the first meme

14:34

the comic section you

14:38

were big into comics right

14:40

- Do you get comics every, Scott, like delivered to you?

14:43

Right?

14:44

- Yeah, our mom would

14:45

send me comics in college

14:47

'cause I always loved them growing up.

14:49

She was the best.

14:50

- I'm surprised you remember that, Russell.

14:51

- I just remembered it right now.

14:53

I was like, "Who's the college guy with the comics?"

14:55

That was like...

14:56

- Thanks, mom.

14:57

- Yeah.

14:57

- Do newspapers still have comic sections?

15:00

- I don't know.

15:01

- Do newspapers still exist?

15:03

- Man, I might be more interested in,

15:05

like the meme is great for like the headline,

15:07

But if I saw the news in a comic strip format,

15:10

that'd actually be kind of cool and interesting.

15:12

Like the whole articles in comic strip,

15:15

there's probably enough cartoonists out there

15:17

that would do it too.

15:18

- Demand

15:19

in the world for a good illustrator is going down.

15:22

So yeah, this could be a good rehoming, reworking effort.

15:26

Yeah.

15:27

- They all become

15:27

journalists.

15:28

- Artisanal,

15:29

home drawn comics

15:31

about the latest attack in Syria or whatever.

15:34

Yeah, my next pitfall is taking AI out of documents

15:37

and turning them into cartoons.

15:39

You have to come up with

15:40

punch lines at the end of every one.

15:42

Honestly, if it's a little off color,

15:44

that might make it more popular.

15:50

All right, Scott, what do you got?

15:51

All right, Russell, way back when, in an early episode,

15:55

you had pitched vitamins for

15:57

gamers.

15:58

And I've been thinking about that idea a lot,

16:00

especially because I'm really trying

16:01

to take better care of myself, which is just

16:03

resulting in me taking a large pile of supplements every day

16:07

and turning

16:07

my pee really weird shades of color.

16:09

- And you are a known

16:10

gamer.

16:10

- That's some B

16:10

multiplex.

16:12

I know

16:12

that one.

16:12

- There it is,

16:13

it's the B one.

16:14

- Same.

16:16

(laughing)

16:16

- I've realized I'm starting to like dread my morning,

16:20

I don't know, vitamin time, I'll call it,

16:22

where I just have these piles of horse pills

16:24

and I just like,

16:25

I just gotta get through all these guys, man.

16:27

Okay, so here's what I wanna do.

16:29

I wanna revamp old school vitamin water,

16:32

but I actually wanna make it vitamin water.

16:34

I wanna take all off the shelf,

16:36

calcium, vitamin B, D, all that stuff.

16:38

I wanna grind it up and I wanna customize it.

16:41

You go on this website and you'd be like,

16:42

here's what I wanna take, or we can do a recommendation.

16:45

I will put it into a bottle as a powder

16:47

and mix enough sugar water/Gatorade into it

16:50

and send it back to you and be like,

16:51

you gotta chug one of these a day and that's it.

16:54

And you just, and that's the entire idea.

16:55

- That's so good. - It's all off the shelf.

16:57

- That's amazing.

16:58

- Yeah, I would buy that. - Vitamin water.

16:59

That is

17:00

a terrible company.

17:01

They make Kool-Aid, and they should never have named it that.

17:04

And Coca-Cola is a terrible company for inventing it.

17:06

Did they acquire vitamin water?

17:09

A

17:09

long

17:09

time ago, right?

17:10

A long time ago.

17:10

Yeah, I think it's part of Coke.

17:11

Scott, would it come in like Jones-style bottles?

17:14

Oh, I like that even more.

17:17

Or Sobe.

17:17

Jones soda feels fancy.

17:20

Sobe, classic.

17:21

Honestly, we could make it look exactly like vitamin water.

17:23

I learned that Sobe is short for South Beach.

17:26

I didn't know that.

17:27

Are they still around?

17:28

I feel like I haven't seen a lot of Sobe around

17:29

lately.

17:30

- I don't know, I just remember that one

17:32

that was really unnatural green color.

17:34

- I think they all were, yeah.

17:36

Bright iridescent blue, nothing in nature comes that color.

17:41

- I'll drink

17:42

it though.

17:42

- That's what your vitamin water's

17:43

gonna look like though, dude.

17:45

- It's gonna be that.

17:46

- Something more like

17:46

milky looking.

17:47

- Just keep

17:48

adding sugar and dye

17:49

until it's something palatable.

17:51

- Otherwise it'll

17:51

all be that weird chalky white orange, yeah.

17:54

- Yeah, probably taste awful.

17:56

I was really

17:57

excited about this until I'm like,

17:58

oh wait, I take fish

17:59

oil every day.

17:59

And if you've ever accidentally broke a fish oil capsule,

18:02

it's

18:02

awful.

18:03

It's just everywhere and it just reeks of fish, go figure.

18:07

So maybe not fish oil.

18:08

- That's why you gotta eat breakfast

18:09

when you do fish oil, right?

18:10

'Cause like you'll be having fish oil burps all day.

18:13

I hate

18:13

that.

18:13

Yeah, it's

18:14

disgusting.

18:15

- Unless

18:15

you're having fish oil drink

18:17

from

18:17

Scott's new company.

18:18

- So JK, I was gonna ask, what is the,

18:20

I almost don't wanna know, but what's the legality of this?

18:23

Like off the shelf vitamins, can I resell them?

18:26

Would like the packaging on this thing

18:28

be like a mile-long list of disclaimers and facts?

18:32

So if something is a supplement

18:34

there's almost no regulation on it.

18:37

Hell yeah.

18:38

Which is

18:38

kind of

18:39

terrifying but...

18:41

So we're in business.

18:43

You can do whatever you want.

18:44

Costco A vitamins and get your mortar and pestle out.

18:47

Alright.

18:49

If you want to gain people's trust you have to get like third-party

18:52

certifications and like laboratory

18:53

purity and like Instagram influencers

18:58

no

18:58

sponsored by meme news no

19:00

like third-party testing for purity and things

19:02

like that but that would be hard if you're like saying that you're gonna

19:05

customize your product to different people's needs I

19:09

mean I could have them

19:10

selected I'll just hold up like here's the bottles we're gonna put exactly one

19:14

of these into yours and exactly one of these into yours and here's all the info

19:18

on each one seems like a lot of work but we could do it we could automate that

19:21

What about if you made this like a bespoke thing

19:24

for the customer, where they say what supplements they want,

19:26

and then you mix it with/for

19:28

them?

19:28

That's what I thought he meant.

19:29

And

19:29

ship them the weekly

19:31

seven bottles

19:33

or whatever.

19:34

Is that what you were originally pitching?

19:36

Yeah.

19:36

Oh,

19:36

OK.

19:36

So you're saying like, in order to prove it to the customer,

19:39

you have video

19:41

evidence of

19:41

you

19:41

creating it for

19:42

them

19:43

or something?

19:45

Sure.

19:46

Do one video, and they'll get the gist.

19:49

Do you think you would be able-- this

19:50

really low effort. Do you think you'd be able to sell a three-quarters full

19:55

bottle that is specially made to enhance your vitamins or

19:59

whatever you just add

20:01

your own vitamins to it? Oh like I take a

20:03

big bottle and dissolve my

20:05

B-complex

20:06

in the night before?

20:07

Yeah.

20:08

You like open up the pill into the Yeah, exactly.

20:11

Wait, they would just dissolve,

20:13

wouldn't they? Like put it in a blender? You get you create a really cool

20:17

machine, Scott, that like, you know, you can buy, you put all your pills in there.

20:21

It crushes, blends it, compacts it, or, and mixes it in with all the other good stuff.

20:25

Right?

20:26

Good stuff.

20:26

First vitamin water's

20:27

name's taken and now Vitamix's name is

20:29

taken.

20:30

Man.

20:31

Ah, damn.

20:32

Something that stressed me out about taking supplements is that I made the

20:36

mistake of one time searching, what time of day should I take calcium supplements?

20:40

Oh, I've done that.

20:40

And then it's this whole thing of like, oh, well you should take it at this time,

20:44

but not at this time because then it will inhibit the bioavailability.

20:47

And don't take it with this supplement because then you won't absorb it at all.

20:51

Can't do it with magnesium because they'll cancel each other out and all these other things.

20:54

Yeah, exactly.

20:54

And now I'm like,

20:55

well, so are multivitamins just a farce?

20:58

Like, what am I supposed to be doing?

20:59

I'm so confused.

21:00

So now I am like trying to time my supplements because I put way too much effort into it.

21:04

Like, these are my nighttime ones and these are my breakfast ones.

21:07

And probably not actually making a difference, but it makes me feel better.

21:11

You pee it all out anyway.

21:12

I'm gonna cross this line here and say,

21:14

could you do this with prescription pills?

21:16

Like for old people that really have a hard time

21:19

taking their pills, you're just like,

21:21

Grandma, here's your--

21:22

- Chug this

21:22

Gatorade.

21:23

- Here's your

21:24

Gatorade.

21:24

- You gotta finish this by the end of the day, Nana.

21:26

- Your meal,

21:27

what is it, like the Ensure?

21:29

Like a lot of old people drink a lot of Ensure.

21:31

You just mix that in with their prescriptions

21:32

and then all of a sudden they're taking their drugs.

21:35

I mean, you're just blending it.

21:37

- What are you in for?

21:38

I got busted selling Nana's Vicodin shakes.

21:41

(laughing)

21:43

- I mean, it might solve,

21:45

that would solve a major problem.

21:47

In a way, if people are just,

21:49

don't wanna do the pill thing, right?

21:51

They just wanna--

21:52

- This whole thing is Leo's peanut butter trick

21:54

with the dog.

21:54

- It is.

21:55

(laughing)

21:56

- That's gonna be the theme of the episode.

21:58

- All right. - Yep.

21:59

- Could you mix this with

22:00

food instead of drink?

22:02

Like, I mean, I don't know if,

22:04

even no matter how much dye, sugar, natural flavors,

22:08

Maybe there's just like a, you know,

22:11

you slip a pill in like a sandwich,

22:13

you know?

22:13

- Or mashed potatoes.

22:14

- You're mashed potatoes, right?

22:16

Like a slice of cheese.

22:17

- Your egg and wine.

22:18

- You know?

22:19

- Egg and wine.

22:20

(laughing)

22:20

- Just replace the egg yolk with Vita Blend.

22:27

Deviled eggs with Vita Blend.

22:34

All right, Russell, what have you brought us this week?

22:37

- All right, so actually mine kind of piggybacks

22:41

off of Leo's a little bit.

22:43

Well,

22:44

tell me if I've done this before.

22:45

I'm pretty sure I didn't,

22:45

but I get a ton of newsletters that I subscribe to

22:50

that I really enjoy and want to read.

22:53

And I end up reading all these other news sites

22:57

or I get my news from like whatever feeds.

23:00

Google News is like really addicting for some reason.

23:03

And then I just want to take my newsletters

23:06

and put them in a format that feels like a news site.

23:09

So I'm

23:09

not just, I

23:10

just, I don't like them in my email,

23:12

but I don't wanna unsubscribe from them either.

23:15

I just wish I could forward all these emails to,

23:18

and I'll even pay for newsletters.

23:21

You know what I mean?

23:21

I've paid for a few of them,

23:23

and I just don't read them because the format.

23:27

And I'm like, it's like mixing work with pleasure too much.

23:30

And I just can't stand, it's like,

23:33

if I'm doing my email cleanup,

23:35

I'm like, newsletter, I could read this.

23:37

Nope, I'm just gonna clear it out

23:39

'cause I never read these now, right?

23:40

And that's all I want.

23:42

I want my newsletters,

23:44

or just like if it could read my newsletters

23:47

and link the articles that my newsletters gather anyway,

23:50

like that would be awesome too.

23:52

So yeah, it'd be a site that would tap into my email

23:55

and maybe pull the links from my favorite newsletters

23:58

into a customized newsfeed or be the newsletter itself

24:02

if it's like custom kind of content, right?

24:05

Um, that's I want to desperately want

24:07

that.

24:08

I love it.

24:09

Custom news web page just for you based upon your wants on there

24:13

of things you subscribe to forwarding it in is

24:15

so good.

24:15

Take this

24:16

one more level.

24:18

Have an option on there where they will make a print version

24:21

and mail you a full newspaper customized for all of your news.

24:26

I love that.

24:27

We'll go your next generation back.

24:29

The core problem is that being in your email is such a sucky experience.

24:35

You have

24:35

associated

24:36

20 years of I am here and therefore I am miserable.

24:39

I hate being in my email.

24:41

Why would I want to spend another second in my email?

24:43

Even if it's actually something fun.

24:45

Yeah, totally.

24:47

Yeah.

24:47

I would love that to get like the actual print newspaper, especially since starting a remote job.

24:51

My eyes always hurt by the end of the day from staring at a screen.

24:54

It's like the last thing I want to do is wake up and look at a screen like while I'm drinking coffee.

24:59

I

25:00

have subscribed to two physical mailers. One of them is the onions newspaper that comes every month and the other is

25:07

Patreon guy who sends jokey things in the mail and both of them bring me a way

25:13

Overproportionate amount of delight and joy. I did not expect how much I would like having a physical newspaper. I get it

25:19

I'm sorry mom for all the years that I made fun of you

25:29

Wow

25:30

Man, maybe we're ready for this.

25:32

Like a digital print or a printout.

25:35

That's amazing.

25:36

I've seen people take

25:37

receipt printers

25:38

and print their Google Calendar and tasks and weather

25:41

for the day and stocks and stuff and kind of take it on the go

25:43

as a little mini newspaper.

25:45

I wonder if you could home printerify this, where you've

25:47

got like, here's my newsletters that I got in the last day.

25:51

There's three of them.

25:52

And they're on cheap, disposable paper

25:55

that spat out from my little machine in my kitchen

25:57

every day on the way out or whatever.

25:59

Comes

25:59

with a magnifying glass.

26:01

Do printers

26:01

have auto timers?

26:03

I mean, you hook it up to a Raspberry Pi or something,

26:05

have it print in the morning.

26:07

Yeah.

26:07

I love that.

26:08

That's awesome.

26:08

Here's your morning newspaper on demand.

26:10

No shipping, no logistics.

26:12

Only

26:12

things you're interested in.

26:13

Every article is something I care about.

26:15

But yeah, I think even the digital version

26:18

is still awesome.

26:20

You could even subscribe to other newsletters.

26:24

Because your inbox is kind of curated

26:26

and those newsletters are stuff you've chosen.

26:29

You can just create and link other newsletters

26:31

that are relevant that you would have never heard about.

26:35

So now you have like an ad revenue stream.

26:36

Like if you have Spitball news paper,

26:39

you know, the four ideas that came out this week,

26:42

throw it in your channel.

26:43

And now like it comes out every two weeks.

26:45

You could take podcasts almost

26:47

and like convert that into your newsletter feed as well.

26:50

It just turns into like a whole different news media.

26:54

And I just, I maybe, I don't know.

26:55

Have you guys found, I haven't found a great news outlet

26:59

that I can skip all the BS politics stuff if I want

27:03

and maybe I gotta figure out my Twitter or X account

27:06

or whatever better.

27:06

- No

27:07

you

27:07

don't.

27:07

- But I just

27:07

like, no, it's just not,

27:08

it's probably the opposite.

27:10

I guess that's what's frustrating to me.

27:12

It's like, I just want my own news channel

27:15

and that kind of thing.

27:17

- So would the person would have to go

27:19

to their printer every morning and then print it out?

27:22

Or are you thinking of like,

27:24

Because you're saying the receipt thing made me think,

27:26

like, oh, you could get,

27:27

I wonder what the cheapest printer you can manufacture is

27:30

that just does it, like automatically.

27:32

It'll just print it at 6 a.m. every morning.

27:34

Just like one little sheet.

27:36

- You could find some cheap laser printers on there.

27:39

- Poor Russell's trying to claw this back

27:41

into being a website.

27:42

We just, we need it to be physical.

27:45

- I'm cool with it.

27:45

You know what, let's go with it.

27:47

'Cause like, I literally have this now.

27:49

I've made a new Spitball like printer

27:51

that is heat paper only, right?

27:53

- Could you burn, like could you just buy regular paper

27:57

and just get the right, instead of ink,

27:58

you just have a hot end?

28:00

What if you just

28:01

did that?

28:02

We're gonna laser the printer.

28:04

You know, you probably could.

28:05

Like you just change the, I don't know, what is it?

28:07

Like a dot printer or whatever?

28:09

It just goes back and forth, left and right.

28:10

- A little soldering

28:11

iron in there.

28:12

- Boom, with the right temperature, obviously, right?

28:15

- I want my news printed on sterling silver every morning.

28:18

(laughing)

28:20

- Lead.

28:21

I

28:21

meant

28:23

just burning paper, but that's good too.

28:25

The world yearns for Google Reader, Russell.

28:28

You want an RSS feed but has your subscriptions and newsletters and stuff in it too.

28:34

I spent a lot of time in my RSS reader and it's still there, man.

28:38

You can make your own little newspaper-y, Markham is Red thing, but it takes some work.

28:43

This is way too far, but I want to bring it

28:44

back to the lasering food idea that we had.

28:48

Yes!

28:49

pancakes in the morning just have your news on top of

28:51

your morning toast with

28:52

the weather and the stocks yeah exactly I

28:54

saw someone do that that's

28:55

great

28:57

there was a yeah an Arduino project years ago or someone

28:59

made that awesome

29:00

okay wait how did so you're making newspapers what kind of ink and paper do

29:05

they use why don't you just buy a bunch of newspaper and the newspaper printer

29:09

I

29:10

think it's called newspaper paper yeah it's like a its own thing their

29:14

ink

29:14

can't be expensive you know what I mean like by the free press are pretty cheap

29:18

There are

29:19

no newspaper printer machines that are smaller than a room, you know

29:25

I think it's meant for scale

29:26

I don't think anyone has invented the cheap newspaper and cheap ink but only makes one yet.

29:32

Yet. I love the burnin idea

29:35

I want I think like the heated paper like is repeat receipt paper expensive

29:38

Why don't they just make eight and a half by eleven versions or whatever?

29:41

I've

29:41

seen people take like Ender 3 printers 3d printers and

29:45

Change out the extruder for like a pen

29:49

Draws you could have your little soldering iron writing the words like it's drawing a pen like you pick up penmanship

29:55

And it's

29:56

a in your own hand tomorrow

29:57

morning

29:58

There

29:58

will be mostly

29:59

cloudy like it's writing onto your paper by burning it with a soldering iron. That's fun

30:05

Oh, that's just sketch boom

30:08

Every day it erases you have to send it back every I guess that's e-reader though, right? I don't know

30:14

Yeah, you want a Kindle?

30:19

It all comes back to e-ink, baby

30:20

All right

30:21

I did see someone take a 42 inch e-ink screen put it on their wall and it's just the New York Times front page

30:26

It's gorgeous every

30:27

day. Dude, we might have to re-Spitball this. We're

30:30

gonna have to do some research on some burning paper

30:32

I like the burning thing a lot. I think maybe it didn't catch on cuz the fire risk

30:37

Well, bristeak paper or whatever, right? Like I wonder if it's like how hot does it have to be?

30:43

I don't know. Do you have to use a special paper?

30:46

- I just want to burn it. I don't want it to catch fire.

30:49

I think that's really, really similar.

30:52

- Like a marshmallow brown, you know,

30:54

like the perfect, perfect marshmallow.

30:56

- Toasted.

30:57

- Just

30:57

do it on marshmallow, man.

30:59

- Marshmallow,

30:59

and then you eat it afterwards.

31:01

- Yeah.

31:02

- I guess

31:02

marshmallows burn pretty often

31:04

and catch fire often, so it probably isn't a good analogy.

31:09

- I saw some really expensive marshmallow brand recently

31:13

that their packaging was advertising it

31:15

as being a great source of collagen.

31:17

- Wait, the marshmallow or the packaging?

31:19

- The packaging was advertising the marshmallow

31:22

as being a great source of collagen.

31:24

And it wasn't like your typical Puffs marshmallow,

31:28

it was some sort of homegrown looking thing.

31:31

- It's

31:31

basically health food.

31:32

- But I feel like that just kind of goes hand in hand

31:34

with the gamer juice.

31:36

(laughing)

31:39

- Gamerjuiced.

31:40

- Gamerjuiced.

31:40

- I love it, we should call it that.

31:43

- With no vowels.

31:46

- Gamerjuiced.

31:46

- Gamerjuiced.

31:47

- G-M-R-J-C.

31:50

- Gamerjuiced.

31:51

- By the domain.

31:52

(upbeat

31:53

music)

31:57

- All right, Jackie, what do you got for us this week?

32:00

- I have a serious food pitch,

32:03

or I have my, I'll do my less serious one.

32:06

- Excellent.

32:07

- Okay, so you know how, shoot,

32:09

I already forgot the name of the app,

32:10

but there's this alternative to Airbnb

32:13

that's been popping up

32:14

and it's house swapping.

32:16

So

32:17

there's this new app where essentially

32:19

if you agree to lending your house to strangers

32:23

while you're gone, then you have access

32:25

to everybody else's home on the app when they're gone.

32:28

And you just put

32:29

in your dates of like

32:30

when you're not there and then you can swap with somebody

32:32

and it costs nothing.

32:33

- Is this trusted house sitters

32:35

where you like watch their dogs too or whatever?

32:37

Or is that different?

32:38

- That's different.

32:39

This is like

32:40

- Swap.

32:41

- I

32:41

mean, I don't know. It's

32:42

kinda, I think I need to like watch some videos on how

32:45

it actually works. But anyway,

32:47

since I've been moved recently, I keep finding

32:49

that there's all these things that I need

32:51

and haven't bought yet. And it's

32:53

starting to pile up in expenses. And I was

32:57

like, why isn't there just a site for item swapping

33:00

or item exchanges that you can just

33:02

borrow other people's things?

33:04

Like you would just put it in,

33:05

like, can I please use such and such?

33:07

And then you could.

33:07

So basically if you agree to allowing people

33:10

to use your items, whether it's like lawnmower,

33:13

camping equipment, leaf blower,

33:16

arts and crafts equipment, something like that,

33:18

people can use it.

33:19

And then you, by allowing them to use your things,

33:22

you automatically can use their belongings.

33:25

But there isn't, it's not like for money.

33:27

It's just more of a community exchange.

33:29

And I understand that Facebook groups exist

33:31

and everything like that,

33:32

but there's a lot of other stuff going on in Facebook groups.

33:35

It's not as straightforward as that.

33:38

But like, for example, I really want to go camping

33:41

in the next few months.

33:42

And I'm like, man, I can't afford all this

33:44

camping equipment right now,

33:45

especially if I'm just going to use it once

33:47

and then never use it

33:48

again.

33:48

And

33:48

that's probably how most people

33:50

treat their camping equipment.

33:52

- I'll trade you my snowboard for a tent.

33:54

- And then you can rate people

33:55

after the experience,

33:56

like how well did they take care of your items?

33:58

Did they trash it?

34:00

Yeah.

34:00

- That's really interesting.

34:01

If this podcast has a thesis, it would be,

34:04

we need better community exchange stuff.

34:06

Like, I feel like we've danced around something

34:08

like this idea for a while, but that's great.

34:10

- It'd be cool to have like a wishlist of stuff

34:13

that you want in the near

34:14

future too,

34:15

which is like, I don't know, like crock pots or turkey.

34:20

You know, like when you want to cook a turkey or something,

34:22

I hate those giant pans, but I would love to borrow one.

34:24

- Yes.

34:25

- And then you could have this running list

34:28

And then, man, I would give up my, let's say,

34:32

dehydrator for a few months knowing that I would collect,

34:36

let's say, currency.

34:37

Or if I don't want to--

34:38

Kind of

34:39

website currency.

34:40

Yeah, like--

34:41

Karma.

34:41

Oh, I gave it to this person for two months.

34:45

I get points every time.

34:46

And then you can either buy points or exchange, right?

34:49

If you could do a trade.

34:52

Ideally, if I have a dehydrator and Jackie, you need a tent,

34:56

or like the other way around, I need a dehydrator.

34:57

I have a

34:58

tent, we would swap.

35:00

But if I don't, we could just create a currency

35:02

or something that would buy in.

35:04

And now you have like a three trade, right, or something,

35:08

or a four trade

35:09

going on.

35:11

And maybe the app could do that, right?

35:14

So Jackie needs a tent.

35:16

It's hard to make sure that those line up

35:17

at the exact same time.

35:18

You almost need to have like a, I lent out some stuff,

35:22

and therefore I have a few Jackie bucks, or whatever.

35:25

Or a-- yeah, I guess that's true.

35:27

- What you're saying, I'm agreeing with you, Russell,

35:28

that

35:29

if

35:29

you have it be asynchronous,

35:31

that it gives you a little bit more flexibility

35:33

and choices out there,

35:35

where you can pick from the menu of stuff

35:37

without having to make sure that you need the intent

35:38

the exact day that you get your dehydrator out or whatever.

35:43

- And that's the thing that I wasn't sure

35:45

how it worked with the home swapping,

35:47

'cause of course you're not gonna switch homes

35:50

with somebody at the same time.

35:52

- Maybe.

35:52

- Unless it's a one for

35:53

one.

35:53

- Possibly, but.

35:54

- What are the odds that your vacation

35:55

just the

35:56

exact other place at the exact

35:57

same time.

35:58

- Yeah. - Right.

35:59

- Yeah,

36:00

what if it was more like,

36:01

yeah, instead of the points part, it was,

36:03

all right, Jackie has,

36:04

like you have a list of stuff that you're listing

36:07

and the stuff that you need.

36:09

And as long as you have one thing out,

36:11

you can check one thing in, right?

36:13

And so it's just like

36:14

that

36:15

kind of trading, right?

36:17

And then that can open up the market to,

36:20

oh, I have three things out for trade right now,

36:24

but now I can get these three things

36:26

from these people on their lists

36:28

and now we can kind of do that swapping, right?

36:31

Like a library where if,

36:33

and then maybe you have to like help mark,

36:34

that'll help incentivize marketing your stuff

36:37

to be good and good looking, right?

36:39

'Cause people could just like take a picture

36:41

of their tent with their, you know,

36:43

their old

36:43

smartphones. - Smartphones in it.

36:44

- Yeah.

36:46

It's like, oh, I don't care.

36:47

As long as I have things listed, I'll get trades, right?

36:50

But.

36:50

- Yeah.

36:51

And then people could like rate the,

36:53

They could rate the borrower,

36:54

the item that they borrowed, the quality of it.

36:58

- Yeah, like parties, like hosting parties,

37:01

like folding chairs, like just everybody's got

37:05

like a hundred folding chairs in their house

37:06

and everybody needs folding chairs,

37:08

that hundred folding chairs for that party,

37:10

speakers, you know,

37:11

lights, stuff like that.

37:13

- Parties are a good one.

37:15

Weddings in general, all the leftover decorations

37:18

and stuff you have.

37:19

That could go a long way.

37:20

You'd be rich in this app.

37:21

- Right.

37:22

And dude, tents is a great example.

37:24

Like anything in anybody's garage, right?

37:27

Maybe that's what it's like, a garage swap or something,

37:30

like attic swap.

37:32

- Attic swap.

37:34

- Toys, dude, like kids' toys.

37:37

I could trade swap that all

37:39

day.

37:40

Like my kid outgrows the one-year-old toys.

37:44

Can I swap for two-year-olds?

37:46

And then I'll swap for three.

37:47

And now I've just contributed a bunch of one-year-old toys

37:50

into this system that are just forever swapped,

37:52

and I just keep swapping up to--

37:54

that

37:55

would be cool.

37:56

And everybody's saving so much money at the same time.

37:59

Right.

37:59

We need to go back to trading and bartering.

38:01

I feel like money became too easy to do everything.

38:07

And it's like too convenient

38:09

now to

38:10

just excel and buy things

38:13

and just, oh, let me just turn it into currency,

38:15

instead of just trading up.

38:18

Like those stupid penny, pen, like the,

38:20

you start with a pen and you trade up to a car

38:23

or some house or some,

38:25

like,

38:25

it's just, I don't know.

38:26

It just seems to equalize things for some reason.

38:29

- I

38:29

wasn't sure if I was needed to have

38:31

a food-related one or not.

38:34

(laughs)

38:35

- You did say that you had a not-so-serious one.

38:38

Do you want to do a doubleheader?

38:39

No pressure.

38:40

- Oh, this is the more serious one.

38:42

(laughs)

38:42

It's just, it's like,

38:44

just 'cause

38:45

it's so technical.

38:46

Oh.

38:48

(saxophone music)

38:52

- I've just been seeing,

38:53

you know how everybody's obsessed with protein recently?

38:55

- Oh yeah. - No.

38:56

- That's like the-- - I'm still.

38:57

- Okay.

38:58

- Sure.

38:58

- See,

38:58

I don't,

38:59

my problem is that I don't know

39:01

how much of the media I'm consuming

39:03

is because I'm like in the food science scene

39:05

and how much of it is like mainstream.

39:07

- Yeah, totally.

39:08

- So in my eyes, everybody's obsessed with protein recently

39:12

and especially when you are looking at food products,

39:14

it's always, that's one of the things

39:16

that they always will try to list.

39:17

Even like cereals, there's so many protein cereals now.

39:20

If you go to the--

39:21

- That I have seen. - Protein cereals?

39:22

- If

39:23

you go

39:23

to Meyer and you just walk down

39:25

the cereal section, it's so funny,

39:27

like the cereal section's turning into the wine section

39:29

and that the really expensive cereals are on the top

39:32

and then like the cheap generic ones are at the bottom.

39:35

- It's so true. - And on top,

39:37

and on top are these $10 a box protein cereals

39:41

that are made with like, I don't know, pea protein,

39:44

egg white, just anything so that they can say,

39:48

"16 grams of protein per bowl of

39:49

cereal."

39:50

But anyways, I'm seeing protein-dense products

39:54

are trending, but what they don't tell you

39:57

is that a lot of plant proteins,

39:59

the protein isn't as bioavailable

40:01

because there's these things called anti-nutrients

40:04

that are found in legumes and plants

40:06

that inhibit your body's ability to absorb protein.

40:10

And

40:10

so you

40:11

see all of these plant protein products

40:14

that are trending and I feel like eventually

40:17

that's gonna become common knowledge

40:18

that just like, oh, plant protein, it's not the same as,

40:21

and it already is in the fitness and influencer space.

40:25

Like the carnivore diet, that was in response

40:28

to the amount of plant protein that's everywhere.

40:30

People are like, I'm just gonna eat meat and butter for--

40:33

- Ever. - Scott

40:34

looks confused.

40:35

Have you not seen the carnivore diet at all, Scott?

40:38

- From way back when, I'm still trying to figure out

40:40

the difference of the plant protein and not plant protein.

40:43

- Okay, so it's

40:44

like, part of it's like amino acids.

40:46

There's like that laundry list

40:47

of the different kinds of amino acids.

40:49

And meats have a ton of them,

40:51

whereas legumes only have like a few.

40:53

And it's not as easy for your body

40:57

to do useful things with fewer amino acids.

41:00

- Got it.

41:01

- So anyways, the research that I did for grad school

41:05

was taking plant proteins and fermenting them.

41:10

And the yeast that you use to ferment the proteins,

41:13

the yeast themselves produce a bunch of amino acids

41:17

that are really beneficial.

41:18

So my invention, and I think it's starting to catch on,

41:22

but I haven't seen it on any shelves yet,

41:24

is they need to start making

41:26

amino acid enhanced plant proteins.

41:29

- Wow.

41:31

- Protein beer?

41:32

Is that what you're saying?

41:33

- No, it's just like, it's taking plant protein,

41:36

fermenting it, and then selling it.

41:38

'cause it's like a much better product

41:40

than just like the unfermented plant protein.

41:42

- We gotta cut this pitch out.

41:44

We can't put this out there, it's too good.

41:46

This is incredible.

41:47

(laughing)

41:48

- Fully

41:48

grounded in

41:49

reality.

41:50

- Yeah, it's too good.

41:52

- The thing is, I like want to make this so bad,

41:55

but in order to do this,

41:56

you have to have like all of this fermentation technology.

41:59

Like you have to have the - A

42:01

manufacturing supply chain. - Rent

42:02

it, just rent it. - Rent

42:04

it, use the bartering system.

42:06

I know they make, they make like those drawers that you use for like baker's yeast, like

42:11

to make bread.

42:12

Bread drawers.

42:13

Proving.

42:13

That would

42:13

work.

42:14

Yeah, proving drawer.

42:15

That would, I could start with that maybe.

42:17

The thing is, I don't know if people care enough about like any of the science of it

42:20

to like They

42:21

just market it until they care. It

42:22

says 16 grams of protein. It's

42:25

good enough, right? Yeah.

42:26

And then

42:26

like the yeast have all these other, not all yeast, like there's those like the candida

42:31

yeast that's like a pathogenic strain of yeast that's bad.

42:36

- Who?

42:36

- The like Saccharomyces yeast,

42:38

they have all these health benefits,

42:39

like they're anti-carcinogenic and antioxidants

42:42

and they improve your cholesterol.

42:44

And it's like, they do all of this crap that,

42:46

but nobody's out there just like taking yeast supplements.

42:49

So.

42:49

- Right.

42:50

- Yeah.

42:50

- This is like

42:51

Russ said,

42:51

this is a branding exercise entirely.

42:53

You have to like figure out how to explain this

42:55

to someone who's glancing at a box of cereal

42:57

next to the other

42:58

box of

42:59

cereal.

42:59

- Have you

42:59

made this before, Jackie?

43:01

- Yeah, yeah, I have.

43:02

- Does it taste like tea or like a protein shake or like?

43:05

- It tastes like, the yeast we used was like a relative

43:08

of baker's yeast, so when you walk into the laboratory

43:11

it smells like a bakery, and the

43:12

products taste

43:13

like it,

43:14

taste like bread.

43:15

- Can we use like cottage laws somehow,

43:19

just to get this on the market really quick?

43:21

I'm just making this at home and selling it real quick.

43:24

It's bakery bread, but protein.

43:26

- So it

43:27

tastes like

43:28

bread?

43:28

- Yeah, so you can

43:29

take like a really neutral plant,

43:31

tasting plant, like a chickpea,

43:33

you

43:33

can

43:33

add the yeast to it,

43:34

And after a three day fermentation,

43:36

the chickpeas would smell like bread and taste like bread.

43:39

The texture is the hard part.

43:41

- So you would take pea protein, sugar, water,

43:44

and yeast and make a bread drink.

43:47

- You don't have to add sugar

43:48

'cause there's already like carbohydrates.

43:49

- You had me until drink.

43:51

Why drink?

43:52

- Yeah, drink.

43:52

- You want bread drink?

43:54

- Well, I don't know yet.

43:55

I don't know.

43:56

It might be, like, if you drink protein shakes

43:59

every day,

44:00

like anything, give me anything, right?

44:04

- Yeah.

44:04

- Like this would be the alternative.

44:06

This would be like the slow drip.

44:08

Like, you know how people drink coffee in the morning

44:10

and then like a little tea in the afternoon.

44:12

This would be the, like the second drink, you know,

44:16

you're, I'm guessing here, but like you're maintaining,

44:19

you don't want to take all your protein at once.

44:21

You kind of want to do certain protein in the morning

44:24

and then certain protein in the evening.

44:25

And maybe this would be like the lunch pick me up,

44:29

throw a little caffeine,

44:30

a little Celsius branding on there maybe.

44:32

and you have like, Mr. Beast is there.

44:36

Well, I mean, like you have the caffeinated versions

44:39

that have protein, but then like how much protein

44:41

would be in there, like 20, 16 grams or something?

44:43

That's still better than like not having a protein drink.

44:47

Right?

44:47

I don't know.

44:48

I think this is like legit.

44:49

These cereal companies are taking some protein powder

44:52

or whatever and just like adding it in.

44:55

It's not like an integral to the recipe, I imagine.

44:59

Right?

44:59

For a lot of these cereals and

45:00

stuff.

45:00

Some of them are like legume based,

45:03

but they're not fermenting it.

45:05

We'll just be like, I don't even know.

45:07

- I was wondering if you could market this

45:09

directly to the Kelloggs and General Millses of the world.

45:14

If you had your really cool

45:16

enhanced plant protein alternative that you could say,

45:19

hey, if you use my product,

45:20

then your cereals or whatever it is that they make,

45:24

your oatmeal is like,

45:26

you can market

45:26

that it has extra benefits.

45:28

It has antioxidants now because of my cool thing.

45:31

- That's one of the sad parts of being a food scientist,

45:33

if you come up with any technology while you're at the

45:36

company, it usually just belongs to the company too.

45:39

So you gotta do it independently.

45:41

- You share it on Spitball,

45:42

and then one of the people on Spitball takes it.

45:45

(laughing)

45:45

- And then they cut you a commission.

45:47

- I thought you were gonna say the sad part is that

45:49

people don't give a crap about nutrition.

45:52

(laughing)

45:55

Still got a Whopper for lunch.

45:58

- This magic spoon

45:59

cereal is made of milk protein,

46:02

which just sounds so unappealing,

46:04

like a nice big bowl of milk protein.

46:06

- Okay, have you guys had that before?

46:08

I've never had it, I hear ads for it all the time.

46:11

- I have had it before, it's hard.

46:15

Every one of the ones that I had

46:16

was like a work out of the jaw.

46:18

It was fine, it wasn't milk tasting or whatever,

46:22

it was like a lightly sweetened Reese's Puffs alternative

46:26

or whatever.

46:27

They had it at Costco and then there was something about it though, like the aftertaste had this

46:32

like, I don't know, this like chemically, it had like a

46:36

chemically aftertaste

46:38

to it

46:39

that you like, maybe because I just love Froot Loops and like, and that one I got was Froot

46:43

Loops base and you're just like, this is not Froot Loops and it's too, something about

46:47

it was like the artificial about it was really prominent.

46:51

They really had to try to make it taste good or something because it was like keto friendly

46:54

or whatever and it was at Costco and I've always.

46:56

- Wait, is

46:57

that the Catalina Crunch one?

46:59

- Oh,

46:59

the Catalina Crunch one?

47:00

I

47:00

know that one too.

47:02

I've gotten that.

47:03

- That one's horrible.

47:04

- So bad.

47:06

- I've tried that one.

47:08

I don't know what that one's made of.

47:10

- Anything keto friendly that,

47:11

like I got keto brownies back in the day.

47:13

Those were awful.

47:14

They need more Stevia in all of it or something.

47:16

Is Stevia

47:17

okay for

47:18

you, by the way, Jackie?

47:19

Speaking of.

47:20

- For Stevia?

47:20

- Asking

47:21

real questions now.

47:22

- Yeah.

47:22

Is it like awesome?

47:23

Is it like a miracle sugar?

47:24

- It's fine, yeah.

47:25

There's like, well, that's the thing that's really complicated in the food world is that like every single ingredient, there will be some research like demonizing it.

47:34

And then there will be other research being like, it's amazing.

47:36

It's so good for you.

47:38

But there isn't there isn't enough bad

47:40

press

47:41

on

47:42

Stevia yet to be, yeah, to be of concern.

47:45

Cool.

47:45

Because I feed my kids.

47:46

We got a couple more years at least, Russell.

47:47

I feed my kids Zevia drinks because it's like, I guess it's better than anything else.

47:53

Right?

47:53

Yeah.

47:54

I would, Jackie, I think you should make a couple and let us try it or something.

47:57

I think

47:58

it's actually pretty good.

47:58

We'll send

47:58

free

47:59

samples to our listeners.

48:00

There

48:00

it is.

48:00

Yeah.

48:01

You

48:01

heard it here first.

48:02

Are there a bunch of different protein drinks out there besides protein shakes?

48:06

Like I only think of like the protein shakes.

48:09

Oh my God.

48:10

New high protein, low calorie beer targets gym goers.

48:14

It's called Barbell Brew.

48:15

Yeah.

48:17

Okay.

48:17

That's pretty good.

48:18

That's good.

48:19

Amazing.

48:20

Well, dear listener, if you're enjoying our podcast over a bowl of Buff Bites

48:26

protein cereal, we hope you enjoyed yourself. Thank you very much for listening. And thank

48:30

you so much, Jackie, for joining us. This was so fun.

48:33

This was so much fun. I'll do another one.

48:35

Yes, please. We'd

48:36

love to have you. Our website is Spitball.show. There you can find links to

48:42

our YouTube channel, other social media. We'd love to hear from you. Email us feedback, comments,

48:46

ideas, we are [email protected]. That's also how you can follow us on the Fediverse,

48:57

r/spitballshow. Our intro/outro music is Swingers by Bonkers Beat Club. Please, if you wouldn't mind,

49:02

that one friend of yours who is too much of a gym rat and they are always screaming as they throw

49:10

down the weights and you're like, "Ugh, I wish that they weren't so into being at the gym." You

49:15

You need to distract them.

49:16

They need a distraction.

49:17

And if you could send them our show so that they have something to listen to

49:20

while they're working out, that would be really helpful.

49:23

If you wouldn't mind also leave us a review, Apple podcast, Spotify, wherever

49:26

it is that you're listening right now.

49:28

If you could add subscribe, whatever buttons next to the name of the show,

49:31

that would be helpful.

49:32

A new episode is coming out in two weeks.

49:35

We will see you then.

49:42

I accidentally dropped something at Planet Fitness once and then somebody did the lung pull-up.

49:47

Really?

49:50

I like, accidentally, it was a total accident. It was like, you're not supposed to, oh, it was like the lap pull-down

49:55

and then I like thought that it was all the way up and then I dropped it and it like slammed and then somebody

49:59

did

50:00

the lung pull-up.

50:01

It was you.

50:02

That's body shaming.

50:03

I was like, I'm never coming back here.

50:05

(laughing)